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The Belly of the Whale

We are seven weeks into Entrepreneur First’s Form programme (although I started writing this in week three). When I explain the process to friends and loved ones, a recurring question …

Crossing the Threshold

I have started Entrepreneur First! The tenth London cohort of the company builder is officially now in action. I am writing this at the end of the first week of …

The Call to Adventure

Photo by Matthew Sleeper According to Joseph Campbell, the academic and mythologist, a vast swathe of human stories follow a common pattern known as “The Hero’s Journey”. This so-called monomyth …